Sep 2021 - Jan 2022
Paxful
Role
Senior Product Designer
Platforms
Web, Mobile
Deliverables
Brainstorming, Design critiques, Hi-Fi Mockups / Prototypes
Tools
Figma, Zoom, Slack
Project Overview
Paxful serves as a peer-to-peer cryptocurrency exchange and a comprehensive monetary translator. Fueled by individuals and blockchain technology, it facilitates payment solutions for businesses and online commerce. This grants access to a previously untapped market of 2 billion unbanked individuals.
Objective
Enhance the user experience for trading on Paxful by introducing new products and features to boost engagement, value, and retention, while also exploring Guest user pathway (Unregistered users).
Scope of work
In this phase, we didn’t follow structured methodologies such as Agile or Kanban. Extensive collaborative design efforts took place.
Our Users
We concentrated on our primary users based on the prevailing utilization of the Paxful platform. We targeted the African and American markets in line with the company's strategic direction, i.e. prioritizing markets with significant opportunities.
Data
We utilized information gathered from current payment methods on the platform to guide our design choices, i.e., determining which data to display.
Task 1: Homepage Redesign
We had to discover methods to boost interaction on the homepage, simultaneously enhancing registration and making the homepage more tailored.
Old homepage
How Might We
The issues are framed as How Might We queries to concentrate on the challenges we're seeking to resolve.
How do we show more relevant data that’s specific to each region ie. popular payment methods used in each region.
Show useful data let users know the benefit of trading in Paxful
Increase engagement on the homepage and signup
Reimagined Paxful Homepage
Reimagined homepage with revitalised branding.
List of payment methods to show users popular payment methods used in their region.
Stats showing information on a region a user is accessing from.
Task 2: Paxful Pay
Paxful users want to use Bitcoin from their Paxful wallet to pay restaurants and businesses. In addition, restaurants and businesses want to be paid using Bitcoin and also onboard into the Paxful directory.
Main actors
The problems are shaped as How Might We questions to help focus on the problems we’re aiming to solve.
Payer
Dami is visiting Nigeria - he goes to a restaurant to have a meal. Dami is a Paxful user and has a wallet with BTC
Receiver - Unregistered Vendor
Musa is the restaurant owner in Lagos, NG.
Wireframes
We were provided initial wireframes from our VP which was our stating point
Payer
Receiver - Vendor
Payer screens
App that allows a user to send Bitcoin from their Paxful wallet to pay a business.
App also allows user to convert their Bitcoin to the local currency in other to pay the business.
User can onboard the business to reduce the friction for the business to onboard themselves.
Receiver
Get notification that a customer wants to pay using Bitcoin.
Business can accepts payment in Bitcoin.
Business signs up to Paxful directory.
Task 3: Paxful Assistant
Paxful Assistant helps traders automate the process of finding the best deals to buy/sell their Bitcoin to buyers & sellers on Paxful marketplace.
How Might We
The problems are shaped as How Might We questions to help focus on the problems we’re aiming to solve.
How might we enable paxful traders to automate the buying and selling on Paxful marketplace.
Paxful Assistant
Task 4: Paxful 3.0
Paxful 3.0 is a digital transformation of the current Paxful experience in other to increase user engagement and retention.
How Might We
The problems are shaped as How Might We questions to help focus on the problems we’re aiming to solve.
How might we show more relevant information to users while providing a gamified experience to increase user engagement and retention.
Paxful web screens
